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Case Studies

How the work actually looks.

Real engagements, real metrics. Client names anonymized under confidentiality agreements.

Agricultural MachinerySudanActive — Phase 2: Content & Outreach

TOBRAK by IDEX Trading

Buyer Personas
0→3
Arabic Assets
0→12+
Outreach Pipeline
—→Active

Challenge

Zero Arabic content, no market intelligence, no distributor relationships in Sudan.

Solution

Full market intelligence report, Arabic brand localization, buyer persona development, and targeted outreach campaign.

Results

  • ✓Comprehensive Sudan market entry strategy delivered
  • ✓3 buyer personas identified and validated
  • ✓Arabic company profile and brand materials created
  • ✓Distributor outreach pipeline activated
Textiles & ApparelSaudi Arabia & UAECompleted — 6 months

Textile Manufacturer — Bursa

LinkedIn Followers
200→2,400
Qualified Meetings
0→12
Arabic SKUs
0→120+

Challenge

Strong manufacturing capability but zero digital presence in Arab markets. Website English-only. No Arabic catalogs. Losing deals to Egyptian and Indian competitors with Arabic materials.

Solution

Complete Arabic brand package, bilingual product catalog (120+ SKUs), LinkedIn content strategy with Arabic posts, and targeted outreach to Gulf procurement managers.

Results

  • ✓Arabic product catalog covering 120+ SKUs launched
  • ✓LinkedIn following grew from 200 to 2,400 in 4 months
  • ✓12 qualified meetings with Saudi & UAE importers
  • ✓First distribution agreement signed in Riyadh
Building MaterialsEgypt & JordanCompleted — 4 months

Building Materials Manufacturer — Kayseri

Lead Conversion
2%→14%
Active Contacts
~30→180+
WhatsApp Response
—→45%

Challenge

Attending 3 trade shows per year but converting less than 2% of contacts. No follow-up system, no Arabic pitch materials, and no CRM to track buyer relationships.

Solution

CRM setup with automated follow-up sequences, Arabic sales deck and product sheets, LinkedIn outreach to Egyptian and Jordanian contractors, and WhatsApp nurture campaigns.

Results

  • ✓Trade show lead conversion increased from 2% to 14%
  • ✓CRM pipeline tracking 180+ active buyer contacts
  • ✓8 meetings coordinated with Egyptian distributors
  • ✓WhatsApp response rate: 45% on Arabic sequences

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